Madison, Wisconsin · Since 2001
What are you trying to do?
Start with the decision in front of you. REGAL 3 Capital, Inc. has been doing this work since 2001, from Madison, Wisconsin, for owners and investors in the United States. The division you need depends on the question you are actually asking.

Which division you need
01 · Consulting
I need to fix or grow the business I own.
Performance has stalled, or growth needs a plan and someone accountable for delivering it. Assessment, planning, then execution with the people already inside the business.
Corporate transformation02 · Capital Advisory
I am selling, buying or raising capital.
Most business sales fail in the preparation, not in the market. We prepare the business, reconcile the expectations on both sides, and run the transaction to the end.
Corporate finance03 · Real Estate
I am weighing a site, a project or an asset.
A site can look right and a return can look achievable while the risk sits somewhere neither of them shows. Feasibility and investment analysis before major capital is committed.
Development & investment
Not sure which one? Describe the situation and we will tell you.
The firm, and the timeline
We tested all of this on our own companies first.
- 2001Founded as an investment holding company
- 2005Sold the technology group
- 2010The consulting division starts
- 2017Co-founded an M&A advisory firm
- 2020Acquired the alliance in full
- TodayThree divisions
REGAL 3 Capital, Inc., of Madison, Wisconsin, was founded in 2001 as an investment holding company. For its first four years it started and merged technology businesses into a group. It sold those interests in 2005 and moved into turnaround acquisitions and property. The assessment and planning processes the consulting division now sells were built in those years, to decide quickly whether a business we were about to buy was worth buying. They were run against our own balance sheet long before they were offered to anyone else.

Global reach
The right buyer is often in another country.
REGAL 3 is a member of Cross Border Associates, a German alliance of M&A advisors and legal, finance and tax experts. It is how a Madison firm runs a buyer search that is not limited to the people its own partners happen to know.
- 0countries
- 0+associates connecting opportunities to capital
- 0+transactions completed by the alliance
- EUR 0bncombined transaction value
Member of Cross Border Associates, Germany.
What an engagement produces
The work behind the advice.
Every engagement starts with an objective view of the business or the asset, and most of them do not stop there. Consulting works the plan on the ground. Capital Advisory runs the transaction. The analysis is where it begins, not where it ends.
- ConsultingBusiness assessment report
- Capital AdvisoryInformation memorandum
- Real EstateDevelopment feasibility model
- Real EstateAcquisition underwriting
Illustrative examples of what each service is designed to produce. Not a record of completed engagements.
Who you would be working with
A team assembled around the engagement in front of it.

Pierre van Aswegen
President
South Africa

Sonnet Swanepoel
Principal Associate
South Africa

Ryan Thompson
Real Estate Development & Capital Advisory Associate
United States
